Audience Feedback

The overall feedback received for our poster and digipak were positive. Many picked up on the clear representation of youth and the quirky feel the artist is portraying.

Audience members said the costume, bear prop and friendship bracelets showed the artist as youthful. Along with this they also said the eye contact given on the front cover of the digipak was effective in creating an interest. However some members commented on the serious facial expression the artist had saying it gave the album a more serious feel. Although some also said this made her seem more relatable as it is clear she will be dealing with teenage problems, something the target audience can relate to.

Other members commented on the use of a leaf instead of the artist on the poster for the album. They said this once again create intrest immediately and had a very quirky feel fitting well into the Indie Pop genre. Some member commented on the seriousness of the poster as the poster is simple, using a white background, black font and striking image however none said they were discoursed by this but instead said it created mystery whilst also making the leaf stand out.

Many said the handwritten font style was effect with keeping to genre whilst also commenting on the use of simple colours being clear. Member said the use of a leaf on the poster and the album name 'Autumn' linked well together, keeping a theme throughout all the products, finding this very effective. On the digipak we used images of the artist instead of just a leaf so the audience would pick up on the artist easily, selling more records. Member said they liked the use of the artist on the cover, saying this was more effective than if we had once again used the leaf.

Some memebers picked up on the postion of the font on the poster saying it may have been more effective if some of the writting and image were lower down to the album name. As a group we felt that the leaf was in the right postion as it was in the center drawing more focus to the image. However we agree that the artists name could have been moved down slightly although this is not a huge factor and we don't think it takes away from the poster.

One other improvement was that on one of our inlay pictures it was clear that the image had been extended as a line was clearly in the frame. As a group we spent a long time trying to fix this problem however we could not find a solution to it. We do not think this takes away from the digipak as a whole.

Final Poster

Final Digi Pack

Poster Rough Drafts

On our three rough designs we chose to use text that is persuasive and portrays the album in a positive light as we have used the star rating system, from a well-known music magazine. We have also included the artists website on our posters as this will allow potential audiences to find out more about our artist and possible upcoming tours. By including a well-known song that has reached No.1 this will make our artists easily recognisable to fans of that particular song.

Throughout our three rough designs the font that we have chosen to use for the artists name on our poster is going to be the same as the font that we have used for our CD digipak. This also applies to the font we have chosen for the albums title of ‘autumn’, this allows us to create a recurring theme throughout our products. We have chosen to have our text in a black coloured font, as we wanted the text to be clear, simple and stand out to the audience.

We decided to include the CD cover, Island Records Logo and Apple Downloads Logo as this allowed the CD to be recognisable in the shop easily. By including the Island Records Logo it has allowed us to appeal to potential fans that enjoy the music that has been created by other artists that are signed to this label.  The Apple Downloads Logo has been included as the majority of audiences now download through iTunes and this will make it clear that the album is available through this.

The image shows the artist to be relaxed as the pose is quite simple and creates a calm aura surrounding the artist. The pose itself can be seen as a youthful pose, which is important as it can be seen as relatable to our target audience of young adult females. 

By centering the text and image it allows the poster to be read easily by potential audiences and made it possible for us to make certain parts of the text to stand out clearly so it can be read easily. By having the detailed information between the album name and its release date it allows the information to be grouped together in a way that is easy for the audience to read.

By using the image from the back cover of our CD digipak, which consists of a single leaf, creates an enigma around the artist and album as the artist cannot be seen apart from on the small promotional image of the CD cover. The use of an autumnal leaf links very clearly to the album title and theme. 

By centering the text and image it allows the poster to be read easily by potential audiences and made it possible for us to make certain parts of the text to stand out clearly so it can be read easily. The use of having the release date underneath the title means that audiences can clearly link to the two together. Having the detailed information at the bottom of the poster on its own allows the information to be read and understood clearly for the audience.

The use of including the image of the artist, which is the same as the front cover as the CD digipak, allows the CD to be easily recognisable within stores as well as allowing the artist to be easily relatable to audiences as they can see her full body.

By having the detailed information around the artist creates a quirky feel to the artist herself and gives the album a more relaxed feel, which can be relatable to our target audience. However this makes the detailed information less easy to understand, as there is no structure, which could be seen as a problem.