Textual Analysis; The Drums

CD;

Front Cover

Image

The first image to catch the audiences attention is the word 'Drums'. This shows the aduience this a band not and artist. The fact that the words are on the stage and not a band connotes that the music is more important than the band image and that live gigs are important for the band. The wooden effect connotes a rawness to the music and adds a vintage effect, the sratches on the stage floor also addes to this effect and the royal blue in the background of the cover connotes and shyness to the band and maybe a sad tone to their music. It is also creats mystery and interest into the artist.

Copy

The wooden effect used with the writting connotes a rawness to the music along with the 3d effect may connote the band doesn't just focuse on one type of music but many.

Target Audience

The vintage effect may give a target audience of young adults, however the dark colours connote that the album is more aimed at boys and than girls. The blue colour in the background is most likey to catch eye of a costumer and this a very universal colour attracting many diffrent buyers of diffrent genders, classes and race.

Inlay

The inlay for this album could not be found

Back Cover

The back cover of the album couldnot be found due to the fact the artists only released a download version of the album. Most new artist now do this as download sites such as Itunes and Amazon are now more popular and less people now buy CD's.

Music Video;

Image

The opening image to the video is of the band playing their instrements, the lead singer then crawls through the window showing a qiurky side to the band but also lets the audience idnify the diffrent roles within the band. The singer then puts sunglasses on creating mystery again to the band. The video is very simple as the band plays and the singer dances and sings connoting that peroforming live is a massive part of what this band stands for. The ending image of the blue curtine links to the posters and album artwork of the band helping the audiece reconiges them as the album cover doesn't inclue a image of the band.

Edit

There is a vintage effect layered over the video and no editing making the video very simple and down to earth. This gives the band a very natural feel to them and that they are purely trying to showcase their music to the audience.

Album Advert;

The poster image similar to the album cover with the blue curtain and stage, however the image has more of a vintage effect to it. The text is also diffrent and simple but bold so it stands out. The band again is not featured but the ratings of the album is on the poster to show the audience the popularity of the band. Even though there is still a mystery to the band there is a website for the band for people to see more imformation.